Trade fairs play an important role in marketing. In many cases, exhibitors view trade fairs as an opportunity for transactional selling, and thus may overlook opportunities that exist for initiating and building relationships with key accounts. This paper maps exhibitors’ and visitors’ exhibition objectives against key account management (KAM) activities, and in particular examines the role tra...

While a significant research effort has been devoted to produce virtual reconstructions of cultural heritage, the issue of reproducing the effects of natural or man-provoked disasters (e.g., earthquakes, floods, wars) on cultural heritage has received much less attention. Moreover, presenting these events with multimedia installations on museums requires to consider how to properly convey the d...

Background There is evidence that myocardial ischemia in patients with diabetes mellitus is often present without the exhibition of symptoms. Moreover, recent data suggests that silent ischemia is associated with occurrence of cardiac events and poor outcome. Aim of our study was to determine the prognostic value of a reversible perfusion deficit assessed by adenosine perfusion cardiac magnetic...

theory of evolution. The exhibition, three years in planning, appears at a time when evolutionary theory is again the subject of debate. While the exhibition has received strong backing from scientists and many of New York’s influential intellectual elite, organisers have had to battle with a broader conservatism. Last month in Kansas, the state board of education voted to adopt standards for s...

With the development of information technology, many well-known art museums and galleries have adopted metaverse exhibitions for online display dissemination information, building sustainable ways to participate in experience art. Users can access exhibition platform through internet enjoy classic artworks virtual space, which has gained forms artistic perception improved physical mental health...

Recently the exhibition industry has been rapidly developed along the development of information technologies. In an exhibition, as a method of effective promotion, most exhibitors have been planned and deployed many events which may give some advantages to visitors. The growth and propagation of wireless technologies give a powerful marketing tool to them. However, they still rely on domain ex...