<span>This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word Mouth (E-WOM) partially simultaneously on Purchase Decisions in Shopee e-commerce. This uses a quantitative approach with primary data sources collected through questionnaires. The sample used was 125 respondents from Management Study Program FEB-UMM (Faculty Economics Business, Universit...

AbstractThe purpose of this paper is to highlight the positif significance site characteristics (shopping convenience, design, informativeness, security and communication) with e-WOM mediated customer satisfaction, e-trust e-commitment. The objectives research was : (a) positive effect shopping convenience (b) design (c) informativeness (d) (e) communication (f) satisfaction e-trust, (g) e-comm...

This paper focuses on the cultural effect of gender on the relationship of online word of mouth and trust in e-commerce. To encourage online commerce, many online retailers use online word-of-mouth systems, where consumers can rate products offered for sale. To date, how such ratings affect trust and adoption of e-commerce across genders has been relatively unexplored. We assess whether the eff...

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh electronic word of mouth (e-wom), brand image dan trust terhadap keputusan pembelian bedak wardah di indonesia. Dimana dalam penelitian bertujuan masing-masing variabel image, pembelian. menggunakan metode kuantitatif dengan jenis deskriptif skala likert sebagai pengukarannya. Dengan pengambilan sampelnya non – probability sampin...

In the digital age, consumers increasingly rely on internet and social platforms for media. One emerging phenomenon is electronic word of mouth . This refers to sharing information reviews about products services offered by individuals through online platforms. The purpose this study was find out how product quality word-of-mouth affect consumers' desire buy Azarine skin care products. Using qu...

Information asymmetry and fear of opportunism turn e-commerce information failures into a threat for e-vendors’ trustworthiness. Consumers that perceive an e-vendor as dishonest and unreliable, in turn, form intentions to notify others through spreading of negative electronic word-of-mouth (eWOM). While information systems (IS) researchers agree on the relevance of trust for e-commerce interact...

This study aims to determine and analyze the Mediating Role of Brand Image Between Electronic Word Of Mouth (E-Wom) Consumer Purchase Interest Cosmetic Products at Tokopedia. research is a quantitative with sampling method, namely Nonprobability method. The sample used 100 who have made purchase cosmetics results showed that e-wom had positive significant effect on buying interest. brand image ...

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...

word of mouth (wom) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. it plays a critical role in services in which quality of consumers’ beliefs affects their choice. wom has a particular importance in tourism industry because intangible products cannot be used before consumption. the current study aims to in...