Relationship analysis aims at supporting the eliciting and documenting of potential relationship structures of an application domain by providing analysts with a systematic technique. Current relationship analysis methodologies, however, are mainly semantic based and do not take the pragmatic and social dimensions of relationships into account. We propose an approach that is guided by Habermas’...

During the past decade, there have been a variety of significant developments in data mining techniques. Some of these developments are implemented in customized service to develop customer relationship. Customized service is actually crucial in retail markets. Marketing managers can develop long-term and pleasant relationships with customers if they can detect and predict changes in customer b...

The purpose of this paper is twofold. First it outlines the basic methodology for improving the design and manufacture of information products through the development, implementation, and monitoring of an information product quality strategy. Secondly, it shows how existing marketing techniques can be used to construct an information product quality strategy through the application of customer ...

The market enthusiasm generated around investment in CRM technology is in stark contrast to the naysaying by many academic and business commentators. This raises an important research question concerning the extent to which companies should continue to invest in building a CRM capability. Drawing on field interviews and a survey of senior executives, the results reveal that a superior CRM capab...

We aim to understand how the customer relationship portfolio of a subcontractor changes as the subcontractor evolves its capabilities. While this line of research is under-investigated in the literature on business relationships, we believe that it is a crucial aspect to gaining new insights about how competitive advantages are developed in industrial markets. To address this research question ...

deployment, coordination, and evaluation of channels through which firms and customers interact, with the goal of enhancing customer value through effective customer acquisition, retention, and development. The authors identify five major challenges practitioners must address to manage the multichannel environment more effectively: (a) data integration, (b) understanding consumer behavior, (c) ...

It is a common problem for companies to sustain high levels of customer satisfaction in social media where customer opinions and attitudes propagate through a large population quickly. The value of customer participation has been emphasized in order to improve the information exchanging between customers and companies. Value co-creation is one of the most important ways to achieve that goal; an...

Supply chain integration nowadays is considered an important approach to building and sustaining competitive advantages. Many previous empirical researches have investigated trust and power between suppliers and customers, yet, the effects of trust and coercive power on supply chain integration are still largely unknown. This study investigates trust, coercive power and their interaction and th...

We present Shelah’s famous theorem in a version for modules, together with a self-contained proof and some examples. This exposition is based on lectures given at CRM in

Literature review revealed the importance of the adoption of marketing Relationship for loyalty and retaining profitable customer (Customer Relationship Management). LPQ satisfaction will reinforce the loyalty and customer brand attachment. Customer will communicate the operator to others. The focus of this study is to examine the relationship between the LPPQ and the WOM recommendations throug...