In today's dynamic environment characterised by higher advertising costs and lower efficiency of advertising, corporations are relying more and more on public relations (PR). We present new Internet technologies that can greatly improve corporations' relations such as RSS feeds, blogs and podcasts. We have also conducted a thorough analysis of 50 largest world corporations' web sites. We presen...

Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...

This paper measures the technical efficiency, super-efficiency, slacks, and input/output targets for large Indian pharmaceutical firms according to ownership by applying Data Envelopment Analysis (DEA) approach. The paper uses raw material, salaries & wages, advertisement & marketing and capital usage cost as input variables and net sales revenue as output variable. The super-efficiency model i...

Given a set of clients and a set of existing facilities, the min-dist location selection query returns a location from a given set of potential locations for establishing a new facility so that the average distance between a client and her nearest facility is minimized. This type of queries has a wide range of applications in marketing, decision support systems, urban development simulations an...

Motivated by sponsored search auctions with hard budget constraints given by the advertisers, we study multi-unit auctions of a single item. An important example is a sponsored result slot for a keyword, with many units representing its inventory in a month, say. In this single-item multi-unit auction, each bidder has a private value for each unit, and a private budget which is the total amount...

In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...