a r t i c l e i n f o The authors propose a mediated moderation model that links marketing capability from an outside-in perspective, organizational adaptation mechanism exploitation and exploration, organizational structural factors, and new product development (NPD) performance. The model is tested using survey data from USA and China. The results suggest that marketing capability is positive...

this study aims to investigate the effective factors on non-development of tourism industry in golestan province. the standard questionnaires are used to doing this descriptive, cross-sectional and tentative that those be scattered after measuring their validity and reliability based on simple-random sampling(for tourists) and taxonomy-sampling(for experts) between tourists and experts. the ana...