Introduction: Medical tourism is currently accepted as a developing industry. It describes the act of leaving home for treatment and care abroad. There are several factors that influence choice of destination for patients in medical tourism. Identification of these factors and prioritization according to importance weights could help international healthcare providers develop t...

With the rapid development of the world economy, the marketing competitiveness of Chinese enterprises are facing a huge challenge. Based on the status quo, a marketing power management model based on the enterprise resource theory is introduced, the model introduced enterprise resource management theory, and building enterprise marketing evaluation index system according to the characteristics ...

The purpose of the paper is to discuss the future development of the business-to-business marketing curriculum. The conventional method of sub-dividing the overall marketing curriculum is appraised, and the legitimacy of business-to-business marketing as a component of the curriculum is assessed. Broad debates on business and marketing education, concerning managerial relevance and the place of...

The pull factors play an important role in effectively marketing a tourist destination. Therefore, the purpose of study was to determine that affected foreign tourists' choice Bodrum as their holiday used questionnaire technique order collect data from tourists visiting destination 2019. frequency analysis and statistical tests such reliability analysis, factor t-test variance were applied obta...

This study attempts to contribute marketing services in higher education literature through the relationship between international students’ satisfaction with educational experiences and necessary adjustments by institutions augment their services. It also aims make theoretical contributions understanding criteria for university selection enrolment. The findings of offer administrative implicat...

For countries, tourism is a sector that provides significant income and open to continuous development. Countries with various tourist attractions can benefit from strategies policies attract demand both nationally internationally. Different characteristics of destinations also play an active role in tourists' preference for the relevant destination. The authenticity, quality reliability local ...