U-commerce has emerged as the next weave of commerce. It presents a new channel/medium for commerce and shows great promises for future applications and potential markets. This study aims to uncover the values of u-commerce from the customers’ perspectives, to understand what customers desire and expect from u-commerce, and to identify the functions and features they want in u-commerce. Value r...

Since the beginning of the XXI century, marketing theory has moved through a series of epistemological shifts from modern positivism to postmodern constructivism. This has resulted in a series of changes to the main concepts of “traditional” marketing such as: market, product, customer, and value. These shifts can be better viewed under a social cybernetics approach such as agency theory. This ...

Value co-creation is becoming a prominent business practice, particularly in the service sector, demarcating diversion of strategies to produce mutually valued outcomes. Self-service technology, as technology-based encounter, allow customers perform many transactions independently. Customers’ collaborative learning becomes essential successfully co-create value self-service technologies since t...

Background: Understanding customers’ electricity consumption patterns is essential for developing predictive analytics, which needed effective supply and demand management. Objective: This study aims to understand segmentation behaviour using a hybrid approach combining the K-Means clustering, customer lifetime value concept, analytic hierarchy process. Methods: uses more than 16 million record...

This study addresses the effect of customer relationship management (CRM) practices on online customers’ satisfaction with their experience in interacting with the company Web sites. Recognizing the importance of maintaining a healthy relationship with customers, companies are actively seeking ways to enhance the customer value of their offerings through relationship marketing. Since effective ...

There is not a unanimous conclusion about the influential elements of online customers’ repurchase intention. We established a concept model and discussed how utilitarian values (perceived ease of use and perceived usefulness), social values (satisfaction and trust) and the hedonic value (perceived enjoyment) directly and indirectly influenced customers’ repurchase intention in the context of o...