The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...

In the competitive market of B2B e-commerce website, as customer switching cost and network externality could prevent customers to switch to later entrant, the earlier entrant has the advantage to build and retain its market share. However, the declining cost of information technology (IT) over time provides the later entrant a cost advantage. In order to maintain competitive advantage, what sh...

This paper examines a two-period duopoly where consumers are lockedin by switching costs that they face in the second period. The paper’s main focus is on the question of how the consumer lock-in affects the firms’ choice of product durability. We show that firms may face a prisoners’ dilemma situation in that they simultaneously choose nondurable products although they would have higher profit...

This research paper identifies the supply chain performance attributes that are relevant to the Fast Moving Consumer Goods (FMCG) industry. The FMCG supply chains are analysed from the perspective of processes, components and typology. The typical issues faced by the FMCG supply chains are also explored. Three supply chain operational models are compared and identify SCOR as the one best suited...

The previous researches contributed in this dimension by working on the purchase intention, service quality, and brand equity and brand loyalty. In this research study relationship among perceived service quality (PSQ), customer satisfaction (CS) and purchase intention (PI) as a mediating role is discussed and shown affect of purchase intention on the customer satisfaction. Took service sector ...

Increasing globalisation, diversity of the product range and increasing customer awareness are making markets highly competitive, forcing different supply chains to adapt to different stimuli on a continuous basis. The necessary level of ‘compatibility’ among all the upstream and downstream players in a supply chain must be achieved to meet the strategic objectives of the supply chain. A mismat...

It is intensively discussed in both science and practice how data quality (DQ) can be assured and improved. The growing relevance of DQ has revealed the need for adequate metrics because quantifying DQ is essential for planning quality measures in an economic manner. This paper analyses how DQ can be quantified with respect to the DQ dimension timeliness. Based on an existing approach, we desig...

Researchers in marketing have long recognized that current populations of customers can influence the behavior of prospective customers. This paper draws on existing marketing theories to empirically examine how changes in student body demographic segments influence future demand for MBA programs. Using a longitudinal analysis of data spanning 18 years, we find that higher proportion of female ...

This research conceptualizes behaviors in online commercial transactions as communication acts intended to reduce uncertainty between interactants. Uncertainty reduction theory and predicted outcome value theory are used to contextualize individuals’ motivations and behaviors in the risky and uncertain environment of online consumer-to-consumer (C2C) auctions. Data from 6477 randomly-selected a...

Online market exchanges are usually characterized by uncertainty and risks. Establishing trust and providing trust-building mechanisms are thus crucial for marketplace providers to reduce uncertainty and risks of online transactions. Business models that focus on consumer-to-consumer (C2C) transactions are growing and prospering. For these business models, establishing trust between consumers i...