This study examines the impact of electronic customer relationship management (E-CRM) on loyalty through mediating effects experience and satisfaction in context banking industry. Customer are considered to be pre-requisite tools for improving enhancing long-lasting relationships with customers. The has adopted Stimulus-Organism-Response (S-O-R) model as theoretical support examine relationship...

Customer Relationship Management (CRM) is one important application for e-business. Two important factors influencing CRM performance are: customer profiles and customer participation. The result of this experimental study demonstrates that the use of customer profiles improves the customers’ perception of the quality of goods and increases the effectiveness of Customer Relationship Management ...

PurposeOne of the most substantial factors for Tourism Industry is Hotel Industry while it could provide the necessary substructures for Tourism. Growth in Hotel industry will lead to the growth in Tourism industry. Considering a major growth in Hotel industry in recent years in Iran, in this research, numerous objectives had been pursued. The first purpose of this study is to explore four diff...

Aims and Scope | Author Guidelines Current Issue Archive Indexing Editorial Board Contact Us Volume 6 1 2023 Title: The Intervening Role of Customer Loyalty Self-Efficacy on the Relationship Between Satisfaction, Trust, Commitment, Value Citizenship Behavior in Hospitality Industry Guangdong, China Author(S): Dai Ru* … Continue reading "Journal International Business Management (JIBM)"

Customer surveillance is a pervasive marketing practice that involves the collection, usage, and storage of customers' data from transactions, loyalty programs, social media. are valuable to firms in gaining or maintaining an edge over competitors by developing superior customer insights may assist product service innovations. However, practices also risk relationships potentially activating pr...

quality function development (qfd) is a planning tools used to fulfill customer expectation and qfd is a systematic process to translating customer requirement (whats) into technical description (hows). qfd aims to maximize customer satisfactions related to enterprise satisfaction. the inherent fuzziness of relationships in qfd modeling justifies the use of fuzzy regression for estimating the r...