abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...

needs analysis is an important step in curriculum development. teachers, writers and researchers must be aware of students’ needs to be able to make good decisions in choosing their teaching methodology or preparing course books. by the term “need”, we mean the gap between the current state and the desirable state. in the case of persian language, there is no corpus based on students’ need, the...

the idea is growing among educators that thinking skill needs to be given a direct attention. on one hand, critical thinking is supposed to broaden students’ thinking in all regards (schafersman, 1991); and on the other hand learners’ attitudes towards the second language can affect both their performance in the class and their final accomplishment. to this end, the present study started with t...

The aim of this article is to contribute to the development of the modern theory of lexicographical functions by offering a critical examination of the following concepts associated with it: primary needs, primary data, secondary needs, secondary data, function-related needs, and functionrelated data. By way of introduction, a presentation of the basic tenets of the theory is offered, followed ...

OBJECTIVE This study assessed public health workers' evidence-based information needs, based on a review of the literature using a systematic search strategy. This study is based on a thesis project conducted as part of the author's master's in public health coursework and is considered a systematized review. METHODS Four databases were searched for English-language articles published between...

We study mission-critical networking in wireless communication networks, where network users are subject to critical events such as emergencies and crises. If a critical event occurs to a user, the user needs to send necessary information for help as early as possible. However, most existing medium access control (MAC) protocols are not adequate to meet the urgent need for information transmiss...