BACKGROUND The importance of health privacy protections in the era of the "Facebook Generation" has been called into question. The ease with which younger people share personal information about themselves has led to the assumption that they are less concerned than older generations about the privacy of their information, including health information. We explored whether survey respondents' vie...

The increasing use of the Internet as medium for personal, business and government transactions has ignited the debate on standards and safeguards for protecting privacy of parties involved in the transaction. Since 1995, the government has taken an active role in the form of the Federal Trade Commission’s (FTC) involvement. An expert assessment of issues surrounding privacy on the Internet has...

Extensive personal information is gathered explicitly or implicitly when a customer interacts with a firm. Significant risks are associated with handling such personal information. Providing protection may reduce risk of misuse or loss of private information, but it imposes some costs on the firm and its customers. Risk is associated with improper handling of sensitive customer information. Pro...

Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present form infringes on user privacy. The resulting public debate — which includes consumer advocacy orga...

Electricity grids are evolving to “smart grids”. Smart grids employ communication of supply and demand between participants of the grid to achieve better efficiency, availability, resilience, etc. than traditional grids. Consumer households are connected to the smart grid using smart metering and demand response. Smart metering communicates the household’s electricity consumption at high resolu...

The research aims are to establish its social exchange theory and cognitive learn more about the connections between organizational learning, privacy worries, innovation capacity, mediating role of networking sites used by Grab Careem in Pakistan. Three hundred people were analyze results a physical questionnaire. Personality traits positively affect innovative performance employees, as shown s...

Privacy concern is becoming one of the most important issues for personalized online services like websites, computer software and mobile apps, especially those offered for free. In this paper, we develop a dynamic adoption model that combines new product diffusion theory with online services privacy, and seek to offer marketing strategies to maximize vendors’ profit for online services. We div...

We propose new security architecture, called Fail-Safe Security Architecture (FSSA), which eliminates, or at least minimizes, the chance of privacy leaks for e-commerce customers, protecting their privacy even for the worst cases: the security administrators of the e-commerce servers convert to attackers or the merchants servers are hijacked by external attackers, giving the attackers full acce...