نتایج جستجو برای: consumer media
تعداد نتایج: 338380 فیلتر نتایج به سال:
Rapid rise in social media users has spawned a new form of advertising for businesses called advertising. Advertisers have long faced one the most important challenges: low consumer...
The business achievement among consumers via e-commerce is getting more and more importance at the present time. In this paper, we propose to make use of fuzzy logic with the aim to improve the search and cataloguing of goods and services in Consumer-to-Consumer electronic commerce (E-commerce) portals (e.g. ebay). These portals are the media through most of the electronic transactions among co...
We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a different segment of consumers, and each medium is targeting a different audience. We characterize the competitive equilibrium in the advertising markets and evaluate the implications of targeting. An increase in targeting leads to an increase in the total number of consumer-prod...
As a result of changing business models, the music industry has narrowed its focus to music stars with mass appeal. Management of music star image has become more complicated in the digital realm due to a rise in consumer-generated social media, particularly in the areas of promotion and publicity. As a new element in the promotion mix, social media enables management to develop artist-fan rela...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید