AIM The aim of this paper is to report the experience of working with local parents as collaborators in an educationally focussed research study. This work subsequently led to the development of a new module aimed at professionals providing parenting support. The ensuing discussion centres on the involvement of healthcare consumers in the development of educational programmes. METHODS Focus g...

Aesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users’ online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences util...

Purpose In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, attachment and attitude toward brand) their behavioral outcomes. Additionally, paper aims to how product involvement moderates these effects. Design/methodology/approach Study 1 demonstrates linkages between consumer–brand antecedents. 2, by testing nomological...

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical under...

The development of product innovations acts as the directions influence on consumer choice in market for innovative products mining region. Using a generator ideas and initiator new innovation process can significantly reduce level uncertainty risk, well increase efficiency projects industry. Currently, consumer-oriented business creates special processes, namely marketing sales. A similar shou...

During the last 5 years we have had chance to develop and participate in European national research projects which organizations belonging Euroconsumers.org network were partners, investigated consumer needs concerns about packaging circular economy. This article aims at sharing main learnings meaningful experiences of involvement four projects: Cirthread, Circkpack, Resss, Meno Plastica Comune...