Integrating the social rejection and brand dilution literatures, this study investigates consumer responses to luxury rejection. Across four studies, findings elaborate that a threat elicits negative affective among consumers with high self–brand connection, while low connection are not affected. The explain how mediate behavioral causing further moderating role of self-construal source (in-gro...

Although culture is often recognized as a multi-leveled construct, it is mostly examined at the macro (national) level, for instance, by cross-national comparisons on specific cultural dimensions. Consequently, the heterogeneity within culturally diverse societies such as that found in Flanders is often overlooked. Therefore, this study examines cultural variability among ethnic minority and ma...

Two components of lay observers' calculus of moral judgment are proximal intent (the actor's mind is focused on performing the action) and distal intent (the actor's mind is focused on the broader goal). What causes observers to prioritize one form of intent over the other? The authors observed whether construal level (Studies 1-2) and beliefs about free will (Studies 3-4) would influence parti...

Four studies tested the hypothesis that temporal distance increases the weight of global dispositions in predicting and explaining future behavior. Study 1 found that the correspondence bias was manifested more strongly in predictions of distant future behavior than of near future behavior. Study 2 found that participants predicted higher cross-situational consistency in distant future behavior...

0022-1031/$ see front matter 2009 Elsevier Inc. A doi:10.1016/j.jesp.2009.05.015 * Corresponding author. E-mail address: [email protected] (L. Jia). Recent research [Förster, J., Friedman, R. S., & Liberman, N. (2004). Temporal construal effects on abstract and concrete thinking: Consequences for insight and creative cognition. Journal of Personality and Social Psychology, 87, 177–189] has ident...

Four studies examined the prediction of construal level theory that the more distant future events would be construed in higherlevel, more abstract, and simple terms. Objects were categorized into broader categories when they pertained to distant future situations than to near future situations (Study 1). Positive and negative experiences in the more distant future were expected to be more prot...

Abstract How to motivate consumers maintain environmentally responsible consumption choice rather than occasional green is an important component of sustainability within modern society. Yet, past literature provides two contradictory routes for sequential pro-environmental decisions: consistency effect and licensing effect. The builds on follows the logics self-perception theory implies that t...

News outlets often depict the coronavirus as a “burglar” or “killer”—even though viruses are not technically alive. While imbuing this virus with human-like qualities may enable public to feel if they better able understand it, does anthropomorphizing lead people adopt protective behaviors against spread of disease? Integrating construal level theory, we argue that an agent makes it seem more u...

The dorsomedial prefrontal cortex (dmPFC) is consistently involved in tasks requiring the processing of mental states, and much rarer so by tasks that do not involve mental state inferences. We hypothesized that the dmPFC might be more generally involved in high construal of stimuli, defined as the formation of concepts or ideas by omitting non-essential features of stimuli, irrespective of the...

Elevated power increases the psychological distance one feels from others, and this distance, according to construal level theory, should lead to more abstract information processing. Thus, high power should be associated with more abstract thinking-focusing on primary aspects of stimuli and detecting patterns and structure to extract the gist, as well as categorizing stimuli at a higher level-...