Until 2017 the tourism and travel sectors continued to grow by four percent per year faster than financial services, transportation manufacturing, despite slow economic growth in developed countries geopolitical tensions some regions, still account for most of global economy estimated be around nine gross domestic product. However, since Covid-19 pandemic hit world, sector revenues have fallen ...

The purpose of this paper is to examine the implementation competitive strategy processes in SME. topic was approached by using elements practice theory analyse activity a range different SMEs. research method adopted based on data collected from in-depth interviews with sixteen owner managers. Using as an analytical framework, it established that majority firms study utilised four key practice...

for any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. the price, quality and service, service centers, friendly attitude, discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the respo...