This study seeks to examine the extent to which home countries affect the competitiveness of firms competing in the international market and how this impact is changing as firms extend their international activity. It links a set of competitive advantages of advertising TNCs from the US, the UK and France with specific conditions in the home markets of these firms, and examines differences in t...

Purpose The purpose of this study is to discuss the opportunities for and challenges faced in development a wine sector nascent country, as well necessary requirements creation sustainable competitive advantages (SCA), using Sweden an example. Design/methodology/approach Content analysis previous research based on secondary data; SWOT Sweden, provided connection with conceptual framework SCAs. ...