entrepreneurs use decision heuristics in lots of their business-related decisions. one of the most important heuristics is affect heuristic which is of paramount importance in entrepreneurs’ decision making. also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics which is influenced by entrepreneurial mindset, decision making and thought. the paper’...

Charitable donations by private individuals and firms can help fund the Millennium Development Goals. What are the prospects for increasing donations for international development, whether from small-scale donors, the super-rich (as in the recent gifts by Bill Gates and Ted Turner), or the corporate sector? The paper starts by reviewing how large are the sums currently given in OECD countries (...

in this study, in addition to estimating meat demand, live animal supply and marketing services supply for beef and lamb, economic behavior of marketing margin with respect to determinants of meat demand, live animal supply and marketing services supply have been evaluated for years 1998-2004. results indicate that, as examples, beef and lamb marketing margin elasticity with respect to feed pri...

BACKGROUND 'Marketing messages' are the themes used in advertisements to promote products. We explored the frequency of different marketing messages used in food and alcohol advertisements in UK women's magazines and associations with the type and nutritional content of products promoted. METHODS All advertisements for food and alcohol in 108 issues of popular UK monthly women's magazines wer...

O ver the years, I’ve been fortunate enough to help build a fairly diverse set of software solutions. Along the way, I’ve played various roles, including individual contributor, direct manager, and senior member of the corporate executive staff. I’ve worked in engineering, product marketing and product management, quality assurance, firstand second-line support organizations, and on technical p...

This paper endeavours to introduce cyberactivism as an emerging social marketing paradigm for public policy, awareness and support. In particular, the paper introduces the concept of social marketing and examines how cyberactivism can be used as a social marketing tool for public policy, awareness and support using two case study analyses. The outcome from the analyses indicated that cyberactiv...

BACKGROUND Diarrhea is the second leading cause of death for children under five in Burundi; however, use of oral rehydration salts (ORS), the recommended first-line treatment, remains low. In 2004, PSI/Burundi launched a social marketing intervention to promote ORASEL among caregivers of children under five; the product was relaunched in 2006 with a new flavor. This study evaluates the interve...