in today's competitive environment, branding is considered as a mechanism to help businesses in order to achieve competitive advantages. due to perceived service quality, business image and customer trust, branding, as an important concept in the sports marketing, is created for organizations. the aim of this study was to investigate the relationship between perceived service quality and c...

data mining techniques have been used widely in the area of customer relationship management (crm). in this study, we have applied data mining techniques to address a problem in business-to-business (b2b) setting. in a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. segmentation is a useful tool for identifying groups...

© 2006 Center for Business Ethics at Bentley College. Published by Blackwell Publishing, 350 Main Street, Malden, MA 02148, USA, and 9600 Garsington Road, Oxford OX4 2DQ, UK. Blackwell Publishing Ltd Oxford, UK ASR usiness and Society Review 0045-3609 © 2006 Ce ter f r Busin ss Ethics at Bentley College 111 3 rigi al Article U INESS and SOCIETY REVIEW PHILIPP PATTBERG The Influence of Global Bu...

Purpose: Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to investing in developing strong and effective business-tobusiness relationships. While an extensive literature examines the different dimensions of successful business-to-business relat...

— The electronic government involves developing the informational society, which refers to an economy and a society in which the access, acquisition, memorizing, taking, transmitting, spreading and using the knowledge accede to a decisive role. The informational society involves changes in the domains of administration (e-Government), business (electronic commerce and e-business), education (lo...

the business environment changes caused to change in managers and researchers approach about leadership principles. they have to revise leadership traditional theories and developed new theory for leadership as “transformational leadership theory”. transformational leader with charisma; idealized influence; inspirational motivation; intellectual stimulation; and individualized consideration, emp...

The importance of individual actors in business-to-business relationships has been widely acknowledged. Commonly these are referred to in a process-like manner related to division of work in organisational buying, or they are seen as carriers of values and interactions. In marketing, they are rarely described as representatives of various organisational levels. The purpose of the paper is to di...