The presence of e-commerce and online trading platforms has enabled directed people to buy goods anywhere anytime. Sellers can choose various methods that best suit the business model, one which is live streaming through Tiktok social media platform. This study aims investigate effect Prodomestic Etnocentrism, Customer Trust Live Streaming on Purchase Intention wich are mediated by customer tru...

Purpose – The purpose of this paper is to investigate the relationships among suppliers’ trust and commitment, transaction-specific investment, switching cost, and customer involvement within the context of relational governance mechanism and the social exchange theory. Design/methodology/approach – The authors use survey data from 214 Chinese manufacturing firms and employ the structural equat...

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

the purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of sanandaj. research variables selected from yushan chen (2010) study. a questionnaire was used to measure theses dimensions that have been confirmed by experts and had 24 indices. it...

Customer trust in suppliers becomes today one of the most important criteria for evaluating partners and establishing efficient supply chain partnerships. Decision makers need to assess this intangible criterion with regards to its influencing factors in order to integrate it in their decisional processes. In this paper, a customer trust index is designed as the trust level arising from the inf...

Abstract Trust in a company's brand is essential for businesses that rely on repeat business from customers. In light of this, this study aims to investigate the key factors drive customer trust airline brands within Latin American context. order accomplish goal, an augmented version AIRQUAL was utilized evaluate Colombian native customers' perceptions experience (CX) provided by Avianca, well-...

in recent years, many changes have been observed in buying culture of customers and developing chain stores in iran. moreover, need to be more competition in business environments made necessary the stablishment of chain stores, the creation of competitive advantage and long relations to the costumers. regular marketing is a response to stores requirement when establishing such a win-win long r...

The sustainability of the company is goal every company. To achieve this sustainability, several aspects need to be considered. synergy between company's image, customer trust, and reputation in can affect satisfaction loyalty. main objectives study are 1) determine effect corporate image on satisfaction; 2) trust 3) influence satisfaction, 4) know This uses a quantitative method. research was ...