This study examined the impact of social media marketing on online purchase intention, with brand attachment, trust, and equity acting as mediating factors. The problem addressed in this research is lack understanding regarding reasons for low adoption shopping Iran despite increasing popularity internet, originality lies exploring factors proposing testing a conceptual model that influence Ira...

The purpose of this article is to analyze the relationship between a brand’s trust in consumer decisions and its maintenance over time retail chain northern Brazil known as Bemol. sample consists 210 respondents, customers Bemol, methodology used model structural equations. developed 22 variables, divided into three constructs: trust, loyalty brand. results show importance consumption dec...

This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and trust on purchasing decisions Innisfree Korea cosmetic products. uses primary data derived from questionnaire respondents using The sample in this amounted 210 respondents. Using non-probability sampling method used analyzing SmartPLS 3.0. Based results analysis hypothesis testing can be obtained that...

This study explores the direct effects of brand trust and environmental consciousness on intention to repurchase a brand; tests indirect impacts affect resistance negative information in effect repurchase. The data collected from 110 current users particular an automotive company that has recently faced crisis. SEM process analysis are used test hypotheses. Brand positively affects intention, w...

We first measure attitudes toward a product and attitudes toward product quality when an unknown brand is associated with a well-known and trusted co-brand in the form of payment and delivery options; employing a classic co-branding strategy. Theory suggests that association with a trusted brand should lead to improved positive assessment of an unknown brand. Results suggest that the popular be...