Online TV streaming platforms are emerging markets. The assessment of customer-brand relations and brand experiences on these will be useful in developing, testing structural models, examining the indirect-direct effects loyalty. This study aims to determine experiences’ antecedents attitude, preference, loyalty terms online platforms. In addition, attempts provide a different perspective exper...

This article addresses the issue of brand recognition in context its elements and products that use it. is a study customer experience with brand. The example Witcher was chosen for consideration as this has recently been extremely popular both Poland other countries. purpose to indicate course formation process eyes Polish consumers relation selected related aim realized through research condu...