نتایج جستجو برای: brand building
تعداد نتایج: 263503 فیلتر نتایج به سال:
This study aims to investigate the relationship between enterprise brand building and consumer loyalty. Through a comprehensive literature analysis empirical research methods, this paper examines influencing factors mechanism of effect on The results indicate that such as image, perceived quality brand, marketing, experience have significant impacts Further reveals satisfaction, trust, identity...
The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes novel explore the antecedents credibility based on four constructs: enduring culture involvement, identification, reputation and attachment. data used assess proposed model was collected through in-person-administered surveys conducted in Indonesia Spain. shows that infl...
Brands are on the wane. Many consumer-goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and the Fuqua School's Carl Mela have a different explanation. Their research suggests that companies have damaged their brands by investing too much in short-term price promotions and too little in long-term brand building. To rescue their brands and increase prof...
The purpose of this study was to investigate the factors affecting university brand loyalty among graduate students in Shiraz. This research was applied in terms of purpose and in terms of nature and method of correlation. The statistical population of the study consisted of 9300 graduated students from Shiraz University who were randomly selected using random cluster sampling method, 191 peo...
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