Travel entertainment has been advanced greatly by the new achievement of positioning technologies and wireless networks. The evolution of the GPS technologies enables the popularity of car navigation systems. Also, the development of location-based games and in-game advertising provide the drivers more entertainment. Integrating the navigation system and in-game advertising to be a new type of ...

The Internet serves as a major marketing and communication tool in the tourism industry; it is, therefore, surprising that there have been few discussions of the structural relationship between tourism and Internet-based advertising. This study focuses on determining how Internet-based advertising has influenced travel agencies operating in the tourism industry. The sample of 605 respondents is...

Mobile-messaging technology is evolving rapidly to provide multiple services and applications for Mobile subscribers. Mobile marketing and advertising applications deliver promotional information to consumers, based on their preferences and location. This paper examines the use of Promotionmessage in Product Advertising. In this paper, we present a context based location sensitive mobile applic...

Media planning consists of (1) establishing a desired market; (2) finding media (in particular, periodicals and television shows) which reach that market; and (3) allocating advertising funds to these media. This paper discusses the design, implementation and operation of an interactive, terminal -based computer system which manages a large data base and provides models that aid the advertising...

This study tackles the problem of advertising content distribution in affiliate networks. We model the affiliate network as a new business-to-business relationship in which a master site tries to improve its profits by properly targeting the advertising information. In our specific case, we will optimize discount coupons delivery for one of the biggest coupons site in the world. In our study we...

This paper presents the design of a system for personalization of contents and advertising for readers of online newspapers. This software is conceived to work in a context of high network traffic with millions of URLs served each day. The model is divided into two subsystems. The first one takes care of the recommendation of news items. The mathematical model is based on the PageRank algorithm...

edge in terms of costs. In such an environment, a successful company wanting to survive and gain a competitive advantage must provide an acceptable bundle of customized services that satisfy customers’ needs. Despite the Internet’s obvious benefits as a new communication medium—such as targetability, trackability, deliverability, flexibility, and interactivity—Internet advertising gives the sam...