This article illustrates with numerous examples that the strategic principles of advertising management – and also its concepts and frameworks – are derived more from logic (by deduction) than from empirical generalizations (by induction). As argued by Rossiter in Marketing Theory (2001b, 2002), empirical generalizations are useful only when they are translated into strategic principles, which ...

Audience comments about a debate at ICIS200 [Alter et al., 2001] related to ebusiness and the fundamental concepts of information systems noted that the debate was undercut by the lack of agreement about what are the fundamental concepts. As a follow-on to that debate, this article proposes a set of fundamental concepts for information systems. While there is no bullet-proof way to prove that a...

In the cochlea, K(+) is essential for mechano-electrical transduction. Here, we explore cochlear structure and function in mice lacking K(+) channels of the two-pore domain family. A profound deafness associated with a decrease in endocochlear potential is found in adult Kcnk5(-/-) mice. Hearing occurs around postnatal day 19 (P19), and completely disappears 2 days later. At P19, Kcnk5(-/-) mic...

Cognition is based on the integrated functioning of hierarchically organized cortical processing streams in a manner yet to be clarified. Because integration fundamentally depends on convergence and the complementary notion of divergence of the neuronal connections, we analysed integration by measuring the degree of convergence/divergence through the connections in the network of cortical areas...

The intermittent appearance and subsequent vanishing of subtle white dots observed in otherwise healthy young women was described as a specific clinical entity and given the name multiple evanescent white dot syndrome (MEWDS). Although originally reported as a relatively benign phenomenon without sequelae,' choroidal neovascularisation and affection of the visual acuity were later described.2 3...

background because of great concerns about mortality and morbidity of infection in febrile neutropenic patients, the appropriate empirical antibiotic should be started immediately. although there are established guidelines for the use of empirical therapy, local microbiological pattern and antibiotic susceptibility should be considered. objectives the current study aimed to identify the etiolog...