Relational orientations vary across customers, so marketing activities should be customized to individual customers or market segments. However, little is known about the underlying processes that influence how customers bond with a service firm and its employees. This article explains customer-firm and customer-employee relationships using attachment theory. It provides theoretical and empiric...

Almost all current P2P applications are built as monolithic systems: they tightly couple application software with an underlying P2P technology. For simple P2P applications like file sharing of instant messaging this does not represent a deficiency. For more general scenarios, e.g., for providing an electronic market place based on P2P technology, flexibility has to be increased. We propose to ...

The technical skill of surgeons directly impacts patient outcomes. Advanced tracking systems enable the development of objective motion-based metrics for skill evaluation, but these metrics are not sufficient to evaluate the performance in complex surgical tasks. In this study, we developed metrics for surgical skill evaluation that are based on the orientation of the surgical instruments. Expe...

The influence of the orientation angles of the target nucleus symmetry axis relative to the beam direction on the production of the evaporation residues is investigated for the Ca+Sm reaction as a function of the beam energy. At low energies (Ec.m. <137 MeV), the yield of evaporation residues is observed only for collisions with small orientation angles (αT < 45 ). At large energies (about Ec.m...

The efficiency of an organic light-emitting diode (OLED) depends on the microscopic orientation of transition dipole moments of the molecular emitters. The most effective materials used for light generation have 3-fold symmetry, which prohibits a priori determination of dipole orientation due to the degeneracy of the fundamental transition. Single-molecule spectroscopy reveals that the model tr...

Detailed studies of the magnetoresistance of α-(ET)2KHg(SCN)4 and α(ET)2TlHg(SCN)4 as a function of temperature, magnetic field strength, and field orientation are reported. Below 15 K, the temperature dependence of the magnetoresistance is metallic (dR/dT > 0) for magnetic field orientation corresponding to an angular dependent magnetoresistance oscillation (AMRO) minimum and nonmetallic (dR/d...

Introduction: The observation of T2* heterogeneity in white matter at high magnetic field strength [1] has invited speculation that white matter fiber orientation with respect to the main magnetic field (B0) might contribute to this contrast. A possible mechanism is the orientation dependence of microscopic field distributions in oriented structures such as the brain’s major axonal fiber bundle...

We have measured the angular dependence of ferromagnetic resonance (FMR) spectra for Fibonacci-distorted, Kagome artificial spin ice (ASI). The number strong modes in FMR depend on orientation applied DC magnetic field. In addition, discontinuities observed field-frequency dispersion curves also field orientation, and signal a multi-step magnetization reversal, which is caused by reduced energy...

Blindfolded adult participants (7 male and 9 female) were asked to point to previously seen targets after a body rotation. In 1 condition, participants had to update their positions relative to the targets during rotation; in another condition, they had to ignore the rotation and to imagine that they were still in their initial orientation. In the updating condition, replicating research of J. ...

To investigate changes in spatial orientation ability and walking performance following space flight, 7 astronaut subjects were asked preand post-flight to perform a goal directed locomotion paradigm which consisted of walking a triangular path with and without vision. This new paradigm, involving inputs from different sensory systems, allows quantification of several critical parameters, like ...