Images are frequently used in online reviews, yet little research explores the effects that images have on consumer behavior. This two-study investigation examines of electronic word mouth (eWOM) for both hedonic and utilitarian products. Results show affect relationship between review text purchase intention as well trust product categories. However, were shown to be more effective than Intere...

Abstract The Holocaust was one of the most photographed genocides twentieth century. Since 1945, images from liberation camps were used as shaming and shocking instruments visual denazification. Many decades later, these icons are still in educational contexts such school textbooks, exhibitions, documentaries presented almost exclusively mere illustrations not independent sources. By approachin...