This article reviews literature on competitiveness of agricultural product and input markets. Although researchers in the United States and Europe emphasize different stages of the agricultural and food marketing system, their focus is similar: extent of buyer power, although both have largely ignored the sector supplying inputs to agriculture. The key conclusion is that there is little robust ...

This research-in-progress examines the conditions that cause individuals to rely on electronic word of mouth (eWoM) when making purchasing decisions. I theorize that, paradoxically, turning to strangers for information gives individuals a sense of control in a decision environment characterized by overwhelming amounts of alternatives and prevailing information asymmetries. Building on informati...

In the sponsored search system, advertisers bid on keywords that are related to their products or services to participate in repeated auctions and display their ads on the search result pages. Since there is a huge inventory of possible terms, instructive keyword recommendation is an important component to help advertisers optimize their campaigns and improve ad monetization. In this paper, by ...

The marketing data of Sultanpur of 51 commodities gathered during the period of October 1997 to August 2002 when they were transmitted to Lucknow by Senior Agricultural Marketing Inspector (SAMI) office through NICNET, have been consolidated in a suitable format showing them date as well as month wise. The monthly arrivals and retail prices of some sample products have also been depicted graphi...

Broadcast digitalization with its enormous benefits to the broadcasting industry will improve the quality of content of programs delivered by television stations. Africa has a switchover date of June, 2017. For Nigerians to have access to television broadcast once the switch over is completed, they must purchase high definition television sets or the set-up box. The awareness among urban dwelle...

This paper analyses the reasons of the export growth for the Shandong agricultural products which can be attributed to the Shandong agricultural export enterprises’ efforts and Shandong provincial government’s strong supports. Though Shandong agricultural products exports achieved a big success all over the China, there are still some internal problems and external constraints that hinder its f...

diversity, accessibility and reliability are the three main factors governing the adoption of information sources by farmers in rural areas. based on the research hypothesis, the existing knowledge and information delivery system in the agricultural sector, functions far below the ever changing nature and tangible needs of existing farming systems. the main objective in this study is to determi...

This paper explores trust formation issues in information and communications technology projects in developing countries. My purpose in this study is to understand the stakeholder expectations in the implementation of information and communications technology for development projects (ICT4D). For this I study the computerization of a state agricultural marketing board in India. The board initia...