This thesis explores live entertainment analytics and revenue management allocation strategies for live entertainment. In Chapter two, we look at empirical factors that effect the success of Broadway shows. How well-known actors (stars) effect film revenues has been a recurring question of entertainment producers and academics. Because a film cannot be disentangled from a star involved, researc...

for companies operating in the age of convergence of the quality of the products, differentiation is inevitable. packaging as a differentiation tool can be a remedy in this way. one of the differentiating ways in packaging is to design a kind of packaging that possesses some aesthetic aspects by which the product and even the brand of it can be recognize. previous researches showed that having ...

Im theoretischen Teil meiner Diplomarbeit entwickelte ich meine Qualitätsanforderungen an Interaktion in Edutainment. Vorausgegangen war die Betrachtung des Interaktionsbegriffes in verschiedenen Wissenschaften. Da keine der dargestellten Wissenschaften eine umfassende und zutreffende Beschreibung von Interaktion lieferte oder die Interaktion nur als technisches Phänomen betrachtete, faßte ich ...

Recently, computer technology and multimedia elements have been developed and integrated into teaching and learning. Entertainment-based learning environments can make learning contents more attractive, and thus can lead to learners' active participation and facilitate learning. A significant amount of research examines using video editing software to create video clips for digital storytelling...

Aesthetic perception and judgement are not merely cognitive processes, but also involve feelings. Therefore, the empirical study of these experiences requires conceptualization and measurement of aesthetic emotions. Despite the long-standing interest in such emotions, we still lack an assessment tool to capture the broad range of emotions that occur in response to the perceived aesthetic appeal...

Playing computer games is a routine activity of children today. They play different genres of games in different settings and on varying platforms. In recent years educators beginning to take interest in this phenomena and explore the characteristics of the computer games that allure children of all ages. Many have agreed that interactive computer games enhance concentration, promote critical t...