A survey of randomly selected sample of television advertisements indicated that a significant number of these ads contain counterintuitive concepts. This makes sense in light of recent findings that suggest that minimally counterintuitive ideas are more memorable than intuitive ideas. However, a subsequent experiment performed to investigate the role of context in the memorability of such conc...

Consumer's attitude toward mobile advertising has drawn lots of attention for a long time. Previous studies verified and emphasized that consumer’s attitude toward mobile advertising is significantly affected by the perceived entertainment, informativeness and credibility of an advertisement which affect the way consumers evaluate it. However, the general attitude toward how advertising manifes...

BACKGROUND The objective of this study was to conduct an audit of point-of-sale (POS) tobacco advertising and assess compliance with an advertising ban in a large district of Beirut, Lebanon. METHODS The audit was conducted 3 months following the ban on tobacco advertising. Trained students observed all tobacco retail outlets (n = 100) and entered data into a web-based form using iPad(®) tech...