This research aimed to analyse about the signs contained in marketing advertisements of Morris Lifestyle, as well meaning sign through symbolic relation between signifier and signified. applied a qualitative descriptive method with data source is Lifestyle advertisement video, used this study are text, images sound. The findings consist found advertisements. There thirteen advertisement, for ex...

In rural Uganda pregnant women often lack access to health services, do not attend antenatal care, and tend to utilize traditional healers/birth attendants. We hypothesized that receiving a message advertising that "you will be able to see your baby by ultrasound" would motivate rural Ugandan women who otherwise might use a traditional birth attendant to attend antenatal care, and that those wo...

Advertisement disseminations based on Roadside Access Points (RAPs) in vehicular ad-hoc networks (VANETs) attract lots of attentions and have a promising prospect. In this paper, we focus on a roadside advertisement dissemination, including three basic elements: RAP Service Provider (RSP), mobile vehicles and shops. The RSP has deployed many RAPs at different locations in a city. A shop wants t...

This study investigated the hypothesis that the association between prospect status and exposure to print advertising decreases as advertisement size increases. Two definitions of prospect status were used. First, the distinction was made between users and non-users of the type of product which the advertised brand represents. Secondly, among users of the product type, recent users of the adver...

This paper gives an overview of ideas and approaches for context-based, userand location-adaptive shopping assistance and advertisement in an instrumented shopping environment. Among others, it describes how advertisement in a supermarket can be adapted to a particular customer concerning information from his user profile and how personalized advertising hints can be used in a navigation servic...

Methods: In this cross sectional study, broadcasted advertisements on 4 important channels of Iran TV were recorded for a week from 8 am to 12 pm in 2012. The content and volume of food advertisements were investigated using a researcher-made check list. Advertisement group (food, non-food), food group (non-cariogenic, cariogenic), advertisement appeals (rational, emotional, and humor content),...

This study assessed the affects of Facebook advertisement and Facebook environment on buying behavior of young consumers, while moderating effects of gender. The study used quantitative approach to collect data through questionnaires based survey. The collected data were analyzed through step wise regressions. Results indicated that Facebook advertisement and Facebook environment have significa...

In this chapter we discuss the problem of detecting and recognizing the two main categories of advertisement present in television videos: explicit advertisement in the form of commercials, i.e. short video sequences advertising a product or a service, and indirect advertisement, i.e. placement of trademarks and logos. A thorough review on the current state-of-the-art algorithms and systems for...

Safety of BGP and its convergence does not include stable routing in terms of various operational features of BGP such as route flap damping, MRAI timers etc. This paper shows these features can cause router to send pseudo advertisement of less preferred path and in a simple network scenario the pseudo advertisement of less preferred paths can result in situation where it can take more time to ...