Colour is a major element of fashion design, has certain psychological effect on wearer and viewer. Fashion program students must be trained sufficiently correctly for using colours in their designs. Within the author experience teaching designing at University Nizwa, with observing importance supremacy black colour outerwear Omani women Abaya, applied an experiment design students, objective t...

There has been a noteworthy rise in sustainability awareness the fashion industry. However, motivation to adopt such behaviors is unclear, making it relevant consider which identity self-signals influences consumers' perceptions towards slow fashion. Findings from two experimental studies suggest that consumers hold higher word of mouth (WOM) and status when non-conformity, pro-environmental, f...