The purpose of this research is to investigate the relationship between positive word-of-mouth, purchase intention, and post Satisfaction. Primary data was collected from 240 respondents through questionnaire in which Likert ranking scale used. reliability checked cronbach’s alpha found .847 proves constructed reliable. All analysis made SPSS different statistical techniques like descriptive st...

word of mouth (wom) is becoming increasingly recognized as an important form of promotion and an important source of information influencing consumer’s attitudes and purchase behavior, particularly within professional services environments, where credence qualities play a critical role in consumers’ choices. wom is especially important in tourism industry, whose intangible products are diff...

Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and video on the Web, the need for recommending advertisement for the multimedia data is becoming a reality. In this paper, we address the novel problem of visual contextual advertising, which is to directly advertise when use...

OBJECTIVE This study explores how better outdoor environments may produce cost benefits for assisted living providers by raising occupancy levels through increased resident satisfaction and word-of-mouth referrals. BACKGROUND Older adults who spend even minimal time outdoors may reap substantial health benefits. However, many existing outdoor areas in assisted living facilities are reportedly...

Penelitian ini bertujuan untuk mengetahui celebrity endorse , citra merek, dan electronic word of mouth terhadap keputusan pembelian yang dimediasi oleh niat beli. Populasi digunakan dalam penelitian adalah masyarakat Yogyakarta pernah melakukan produk Scarlett. Teknik pengambilan sampel menggunakan Non-probability sampling dengan teknik accidental jumlah sebanyak 100 responden. analisa metode ...

This study aimed to examine the impact of Employee Friendliness, Food Quality, and Beverage Options, Ambience on Customer Satisfaction frequency eating through Word Mouth mediation. The distribution questionnaires was used in this obtain samples as analysis material be processed. Purposive sampling select 153 millennial customer respondents for study, which then analyzed using SEM (Structural E...