While innovation affects company efficiency, research into service is scarce and lacks consensus. In retailing, in latest years, has aroused significant interest corporate academic world. This analyses retail experience from the perspective of marketing technological perspectives to comprehend its effect on satisfaction. The main goal this explore relationship between innovation, word-of-mouth ...

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

Companies in the beauty sector employ a variety of strategies to draw clients and achieve competitive edge. In Indonesia, there has been phenomenon several notable local skincare brands using Korean celebrities as their brand ambassador gaining lot attention. The goal research was investigate how Indonesian images are impacted by ambassadors it affects consumer purchasing intention. This report...

From the perspective of consumers, taking "Changbai Mountain Ginseng" as an example, the paper has proved the influences of geographical brand image on consumers’ behaviors. And further more, it has confirmed the significant adjustment function of WOM information on the relationship between geographical brand image and consumers’ behavioral intentions. The conclusion of the study can provide ra...

To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...

This study aims to determine the effect of Brand Equity (X1), Customer Satisfaction (X2), on Repurchase Intention (Y) through Loyalty (Z) as an intervening variable in D'Konkrit Coffee & Food. type research is quantitative by taking samples from 150 customers d'concrete coffee food who have made purchases or visited d'konkrit subjects. Sampling used purposive sampling technique, and data co...

The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well labeling). Another aim is explore the moderating role word-of-mouth (WOM) in relationship between purchase decision fill intention-behavior gap field behavior food....

The aim of this research is to examine the marketing strategies Generation Z, social media cognitive engagement, influencer, perceived corporate responsibility and user-generated communication hedonic brand image as moderator on generation Gen Z purchase intention, examining these effects in Covid’19 pandemic recession phase Pakistan. Research was completed respondents, using an online survey q...

the present study examined the effects of using english in products advertisements published in magazines in iran on their persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...