نتایج جستجو برای: tv advertisements representation of women gender roles critical discourse analysis ideology
تعداد نتایج: 21446531 فیلتر نتایج به سال:
A critical discourse analysis (CDA) of English language teaching (ELT) textbooks can provide a theoretical description of existing ideological effects in the texts and a means to link linguistic and social practices. This study, thus, seeks to evaluate Summit 2B (i.e., the advanced book of Top Notch series) with a focus on the representation of male and female social actors. In so doing, this s...
With the advent of globalization, especially in its third phase (see Robertson, 2003), global relations of domination have undermined abuse of power at national and local levels (Fairclough, 2001). Global ELT textbooks, as corollaries of the globalization process, are not immune to the embedment of discriminatory discourses, as various studies have shown (see for example, Gray, 2010, 2012; Baba...
An increasing number of studies have demonstrated how language textbooks serve as an arena for ideological reproduction. Following the theory ideology, this paper aims to examine representation English in a textbook targeting Chinese university students China. Data were subjected content analysis and critical discourse regarding their reference embodied identity options, images, case studies, c...
even though, to date, a lot of studies have been conducted on the subject of politeness theory, there are very few studies regarding the applicability of this theory to translation between english and persian which shows the reason behind conducting the present study. this study was carried out with the aim of highlighting whether there is any difference between english and persian methods of u...
background: gender role attitudes toward sexual matters may define suitable and appropriate roles for men and women during a sexual relationship. this study aimed to explore and assess gender-based sexual roles in iranian families. materials and methods: this was an exploratory mixed methods study in which perceptions and experiences of 21 adult iranian participants about gender-based sexual ro...
The present paper analyses Romanian men's masculinities via a quantitative and qualitative analysis of 380 online personal advertisements posted by men. The case of Romania is particularly interesting for understanding gender relations, since the country has recently experienced the impact of (post-) communisim, democratization, and resurging traditionalism. Romanian men's advertisements often ...
Computer Vision and machine learning methods were previously used to reveal screen presence of genders in TV and movies [4]. In this work, using head pose, gender detection, and skin color estimation techniques, we demonstrate that the gender disparity in TV in a South Asian country such as Bangladesh exhibits unique characteristics and is sometimes counter-intuitive to popular perception. We d...
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