The Internet of Things (IoT) is increasingly becoming a key technology for service transformation, that is, the transition from pure product sales to so-called “bundles” customer-focused combinations products and services. These are termed product-service systems. They aim add value customer. However, role IoT in this context not quite clear. In contribution, therefore, we examine transformatio...

La administración de variabilidad en una línea de producto tiene dos retos fundamentales: (1) la expresión de las características comunes y variables de la línea, y (2) la construcción de aplicaciones que incluyan las características comunes, y un subconjunto de las características variables. En este artículo presentamos una propuesta para administrar la variabilidad durante el proceso de const...

Drawing on the literature green innovation, recycling, digitalization, and human associative memory (HAM) theory, this study applies concept of product transformation salience (PTS) to context consumption, investigating how PTS affects consumer purchase intention. This also examines a mediating variable (perceived brand coolness) moderating (consumer traceability knowledge) that are related inn...