Although some studies claim that tourism commercialization can promote the authentic experience and behaviour of tourists, there is a lack empirical support. The main purpose this study to identify whether positively impact tourists’ perceived authenticity tourist satisfaction in context cultural heritage tourism. We divide into objective authenticity, constructive existential postmodern propos...

This paper constructs a formula for measuring the tourists perceived value index of forest experience base recreation on five dimensions: Scenic resource attachment, Forest cultural experience, Environmental quality perception, “Two mountains” concept identity, and leisure time activities. Taking Bamboo Expo Park Experience Base in Tianhuangping Town, Anji County, Huzhou City Zhejiang Province ...

The emotions perceived by tourists and their effects in the tourism context are increasingly highlighted studies. In cultural heritage context, tourists’ emotional experience comes from cognitive evaluation of natural environment humanistic triggers deep processing prosocial behavior, further building identity with culture enhancing awareness conservation behavior. Based on theory positive expa...

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

This research-in-progress paper extends and validates a model of value-driven online health information (OHI) search and reuse in personal and online sharing contexts. Perceived value is an important factor behind users’ decisions concerning search, consumption and reuse of products and services. The role of utilitarian, epistemic, and hedonic value of information is well-recognized in user sat...

This research was aimed at investigating the environmentally responsible behavior of tourists and their satisfaction with a tourist destination. Moreover, this study examined effects employee service quality, perceived value, environmental commitment destination on loyalty behavior. We used data from (n = 640) who had previously visited world’s longest natural sea beach (Cox’s Bazar, Bangladesh...

Literature has stressed the importance of customer retention (loyalty) as it is considered to be a vital source in attaining not only competitive advantage but also improved business performance. A number of studies on online shopping behavior have indirectly related customer satisfaction to repurchase intention. But very few studies have explicitly studied the relationship between customer sat...