نتایج جستجو برای: tourism destination marketing
تعداد نتایج: 102810 فیلتر نتایج به سال:
Tourism represents one of the most important industries in the global economy. Medical tourism is not a new phenomenon: mankind has traveled to foreign lands to access treatment for many years. Current research in information and communication technology considerably affects the tourism industry by providing innovative tools capable, on the one hand, of supporting tourists in organizing their h...
BACKGROUND Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of th...
This paper seeks to address the research question of what factors make a destination competitive for the accessible tourism market. The research design is based on destination competitiveness theories. The objective is to formulate a ranking that can compare the competitiveness factors between two countries, with historical and appropriate data sets, in order to examine destination competitiven...
This study builds on previous research on the impact of tourism advertising and argues that there are a number of likely routes through which tourism advertising influences destination choice. Data were obtained from a survey that examined the impact of Illinois travel advertising and was conducted during the fall of 2001. The results confirm that there are strong linkages among top-of-mind awa...
Adventure tourism as a form of sustainable is potential source social, economic, and environmental development, the more industry exploited in responsible manner, greater development country. The present research proposes following objectives: (i) to identify motivational dimensions demand an adventure destination, (ii) determine that predict return, recommendation, saying positive things desti...
This paper established a comprehensive model of Delphi-AHP-DEA-FCE to evaluate competitiveness of sports tourism destinations. Research shows that, this model effectively constructed an indicator system for the competitiveness of sports tourism destination, and weights for all indicators were obtained by analysis. Second, the comprehensive model translated fuzzy evaluation into numerical values...
The aim of the paper is to introduce an application of Data Envelopment Analysis (DEA) for benchmarking the efficiency of (tourism) service production processes on the level of tourism destinations. After a brief discussion of the latest benchmarking research studies in tourism, an efficiency model for tourism service processes will be developed (Parasuraman 2002). The latter postulates simulta...
The purpose of this study is to determine whether there are differences among visitors to a destination based on their golfing frequency in the previous year. In this study, profiles of golfers to a destination, based on their golfing frequency, are created. By constructing a framework for understanding the golf traveller, golf and tourism industry representatives can better understand the cont...
Tourism is currently one of the world’s fastest growing industries (Cluster Consortium,1999). The phenomenal growth of tourism worldwide has led to tourism becoming big business and highly considered by governments as part of their developmental strategies. Tourism is able to create local jobs, empowers communities and distribute income are some of the reasons that both private and public secto...
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