نتایج جستجو برای: the results revealed that tourism destination brand image significantly influences tourist loyalty
تعداد نتایج: 16311147 فیلتر نتایج به سال:
Brand equity and destination branding subjects are among the most important issues in field of marketing that have concerned business managers management organizations operating tourism sector. Particularly recent periods, as a result growing competition, there has been significant increase studies on destination. The main objective this research is to determine effect brand value travel intent...
a r t i c l e i n f o This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image) × 2 (online performance) between-su...
the debate whether esp teachers need to have knowledge of the specialized field they are teaching has been an issue in the literature over the last two decades. the aim of conducting this study was to explore iranian learners’ and instructors’ beliefs and attitudes concerning the role of specialized knowledge in teaching esp classes. a seventeen item questionnaire was administered to 400 esp le...
This research examines the role of winery tourism experience in formation brand image and loyalty. A qualitative analysis 2540 TripAdvisor reviews—a user-generated form electronic word mouth—of four wineries Okanagan Valley posted over six years (2014-2020) reveals not only Pine Gilmore’s (1999) categories consumer experiences (i.e., esthetics, education, entertainment, escape), but also an add...
Destination image has been extensively studied in tourism and marketing, but the questions surrounding discrepancy between projected (perceptions from National Tourism Organizations) perceived destination tourists) as well how may influence sustainable experience remain unclear. Poor understanding of cause tourist confusion misuse resources. The aim this study is to empirically investigate if (...
in the new age, in regard to human success in education in the globalizing world, one can consider english proficiency and individual differences as two important issues. in efl settings, reading skill plays an important role in education. it seems that using multiple intelligences theory in efl classes which values individual differences by tapping different intelligences, can be rewarding. as...
The purpose of the present study was to explain the relationship between brand personality dimensions and customers’ loyalty to sport brands in Rasht. The method of present survey was descriptive and applied, also the statistical population was loyal customers to sport brands in Rasht. In order to data collection two questionnaires; Geuens & Wulf (2009) for measuring brand personality dimensi...
the present study was an attempt to compare the effect of peer metalinguistic corrective feedback on elementary and intermediate efl learners speaking ability to see which level benefits more from this type of feedback. to this end, 117 female efl learners at grade 3, al-zahra high school in kermanshah, iran were non-randomly chosen. the homogeneity of the participants was attained through a pi...
abstract the present study was conducted to investigate the effectiveness of a rather newly developed method in language teaching that is the use of paragraph reading task and whole reading task and their effects on improving efl learner’s speaking ability. to fulfill the purpose of the study, first 90 participants studying their course at sa eedi high school in tehran were chosen by means of ...
Haze pollution has worsened and has received close attention by news agencies in the past two years. This type of environmental pollution might have a great effect on tourism image and the entire tourism industry of a destination. This study aimed to reveal the potential impacts of haze pollution on the tourism industry. Based on a case study in Beijing using questionnaires for potential touris...
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