this paper investigates computer games and their presences in the current routines. it introduces this audio-visual medium itself, its outcomes and the effects of its appearance into the domain of our mental life. moreover, it presents a comprehensive historical analysis in the matters of games and computer sciences. its methodology is contained by social sciences methodology, literary theory, ...

in this article we study the attitudes of iranian cinema audience toward popular films. affected by classic elite cultural theories, popular culture and consumers of popular culture have been humiliated for many years. according to this theories, audience of popular magazines, popular music, popular films and other popular culture products, have been considered as passive victims. cultural stud...

Given the recent changes in the policy governing Internet content distribution, such as the institution of per listener royalties for Internet radio broadcasters, content distributors now have an incentive to under-report the size of their audience. Previous audience measurement schemes only protect against inflation of audience size. We present the first protocols for audience measurement that...

Audience studies is without a doubt one of the most lively subfields within media and communication research. This has been the case for more than a decade. An interesting aspect of the field is that it is relatively communicative. Within the field, researchers from the social sciences and the humanities actually tend to speak to, and learn from, each other, even though research objectives and ...

Implied author and implied reader are components of a narrative structure, playing a crucial role in illuminating hidden elements within a text. Therefore, studying these elements in literary works can expose the underlying layers of narration and open up new critical outlooks to the readers. Furthermore and in cases of cinematic adaptations, it explains whether this was the novel or the film t...

Alcohol misuse poses a serious public health challenge in Wales. The Public Health Wales alcohol team is working across Wales to reduce alcohol related harm, both acute and chronic, in the Welsh population. In order to achieve this aim, Pubic Health Wales has trained over 3000 people to deliver alcohol brief interventions. The team has diversified its target audience to encompass anyone who has...