Toward materializing the recently identified potential of cognitive neuroscience for IS research (Dimoka, Pavlou and Davis 2007), this paper demonstrates how functional neuroimaging tools can enhance our understanding of IS theories. Specifically, this study aims to uncover the neural mechanisms that underlie technology adoption by identifying the brain areas activated when users interact with ...

This study continues previous research on the Technology Acceptance Model (TAM) (Davis, 1986) conducted in Australia (Evers & Day, 1997) by reporting findings from data collected in the Peoples’ Republic of China. This study extends the TAM model by introducing cultural preferences for interface design features. It finds a strong relationship between perceived usefulness and attitude of satisfa...

This study based on the technology acceptance model(TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (‘perceived credibility’) and resource-related constructs (‘perceived cost’) into the TAM to analyzing adoption behavior of mobile service. The proposed model was empirically tested using data collected from a survey of mobile service co...

This study’s purpose was to propose a hybrid model based on expectation–confirmation model (ECM), technology acceptance model (TAM), and updated DeLone & McLean information system (IS) success model to examine whether quality factors as the antecedents to user beliefs affected users’ continuance intention of the digital library. Sample data for this study were collected from students enrolled i...

Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...

Background: Histone deacetylation of tumor suppressor genes such as estrogen receptor alpha (ERα) can induce cancer, which is reversible by epi-drugs such as valproic acid (VPA). The previous result indicated that tamoxifen (TAM) induced apoptosis in hepatocellular carcinoma (HCC). This study was designed to assess the apoptotic and antiproliferative effects of VPA and TAM and also the ef...

Mobile telecommunication operators are under great pressure to launch new profitable data services. However, most of the mobile data services have fallen short of the expectation and have failed on the market. One important reason for the failure of mobile data services is the difficulty to assess user needs and requirements in advance. This paper suggests to use the Technology Acceptance Model...

This paper presents and empirically evaluates a Technology Acceptance Model (TAM) which can serve as a simple to use, and cost-effective tool for evaluating applications and reliably predicting whether they will be accepted by users. After presenting TAM, the paper reports on a study designed to evaluate its effectiveness at predicting system use. In the study the researchers presented 76 novic...

Service level is considered to be the most important criterion in evaluating application services. In our study we empirically investigated how perceived service level (PSL) influenced healthcare workers’ willingness to use application service oriented medical records. In particular, we extended the technology acceptance model (TAM) by embedding PSL as a causal antecedent. We found that PSL exp...

Given that smartphones are widely used as a key means for m-commerce, this study aims to provide in-depth understanding of smartphone-based m-commerce use. Drawing on TAM, we develop the basic framework of our research model with the three constructs namely, usefulness, ease of use, and m-commerce use. TAM has parsimony, robustness, and generalizability so that it can be widely applied to predi...