The market-focused learning organization continues to attract attention in the marketing literature. Two central and interrelated aspects of collective learning are organizational culture and memory. The relationship between culture and performance has been demonstrated both theoretically and empirically. This study investigates the influence of culture and organizational memory development on ...

—Spectacular consumption is a process through which the relations among cultural forms, the culture industry, and the lived experiences of persons are shaped by public consumption. This essay examines how the spectacular consumption of “Whassup?!” Budweiser advertising is constitutive of white American ambivalence toward “authentic” blackness. The essay argues that Budweiser’s hottest ad campai...

Harpte kullanılan araç ve yöntemlerin değişmesi hususunda esas belirleyici olan şey “maksattır”. Maksat, stratejik seviyede siyasi/askerî elitin, operatif ise komutanın zihninde oluşan, muhasamatın sonucuna dair bir görüdür. Mevcut durumun istenen son anlaşılması harekât tasarımı olarak adlandırılan sürecin sonucunda ortaya çıkar. Stratejik harekâta ilişkin meseleler, karmaşık, bulanık kötü yap...

In response to the call for research to unlock the mystery of benefit realization in ERP adoption and theorize the important predictors’ effect on ERP implementation, we conduct this study. In this paper, we intend to theorize how leadership affects ERP implementation through fostering the desire organizational culture, in addition to its direct effect. We contend that ERP adoption success is p...