0306-4573/$ see front matter 2012 Elsevier Ltd http://dx.doi.org/10.1016/j.ipm.2012.06.001 ⇑ Corresponding author. Tel.: +1 814 865 6459. E-mail addresses: [email protected] (B.J. Jansen), In this research, we evaluate the effect of gender targeted advertising on the performance of sponsored search advertising. We analyze nearly 7,000,000 records spanning 33 consecutive months of a keyword advert...

Auctions are key mechanisms for allocating scarce resources among multiple parties. While traditionally auctions have mainly been applied to the selling of physical goods, they are becoming increasingly popular as mechanisms for such diverse tasks as procurement, bandwidth allocation, or selling online ad space. At the same time, privacy is a crucial issue in electronic commerce. A major reason...

In a sponsored search auction the advertisement slots on a search result page are generally ordered by click-through rate. Bidders have a valuation, which is usually assumed to be linear in the click-through rate, a budget constraint, and receive at most one slot per search result page (round). We study multi-round sponsored search auctions, where the different rounds are linked through the bud...

This research has attempted to find the impact of information quality (IQ) and system quality (SQ) on users’ attitude to adopt the interactive TV based auction service. The primary two factors, IQ and SQ, frequently have been found in a number of IS studies as significant factors affecting users’ attitude toward innovative products or services. In this study, we adopted the two factors and trus...

This paper presents the findings from an exploratory in-depth case study with regard to eReverse Auctions (eRAs) in the UK public sector. These findings highlight that eRAs can improve procurement processes, realise cost savings and reduce delivery times. The research also notes that eRAs can produce dis-benefits, including poor buyer and supplier relationships and social implications. The pape...

This report describes work performed on the Restructurable VLSI Program sponsored by the Information Processing Techniques Office of the Defense Advanced Research Projects Agency during the period 1 October 1984 through 31 March 1985.

(To appear as a chapter in " Research priorities for nature conservation " in 2001 – a book sponsored by the Society for Conservation Biology and edited by Soule, Orians and Kohm)