The Arab Spring has brought a lot of attention to the use of social media in the Arab world. Whether social media was one of the catalysts or the sole agent of the socio-political movement has been an object of endless debate. Nevertheless, it can be agreed that social media usage has increased in the region and is paving the way for enduring changes in all spheres of public and private life. G...

Social networking sites (SNSs) are a booming worldwide phenomenon with enormous business potential for companies to communicate with their targetaudience consumers and spread their brand-related messages. One of the notable distinguishing characteristics of SNSs, when compared to previous Web 1.0-based communication tools, is the active role that consumers play in the communication process with...

The objective of this paper is to review the idea social marketing in light latest development. This will contribute towards debate upstream and why it vital for success marketing. people working a campaign can hail from many different fields such as public health, politics, environmental issues, justice other sciences, including uses literature research method analyzing synthesizing pervious r...

A Web-based hybrid intelligent system, WebIntegrated (developed by the authors), for developing blended e-marketing, mobile marketing and social media marketing strategies is reported in this paper. The concepts, software system and associated elements or components are presented. A brief demonstration of the data entries and outputs are also provided.

Social networks provide the technological platform for individuals to connect, produce and share content online. As such, they are becoming an additional marketing channel that could be integrated with the traditional ones as a part of the marketing mix. In order to contribute to the companies’ understanding of utilisation of social networks as a marketing platform, our study approaches the pro...

Purpose This study aims to share the use of social marketing as pedagogy and provide a transformative for educators. By this, authors mean same principles used by marketers improve well-being person or group are pedagogic tool bolster students’ learning understanding marketing. In described course, students asked choose one area their lives try change using concepts taught them in class. They t...

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...