The introduction of social identity into an economic framework provides a new way in which norms can affect preferences. We present experimental results that test the impact of norms on social identity dependent choice. We use a 2 (identity prime) × 2 (choice or norms) experimental design to separately and directly elicit empirical measures of identity dependent norms for eleven different redis...

the aim of this study was to model the effect of athletic identity on sport orientation in athletes participating in 11th sport olympiad of male students in iran. 400 students were selected as the sample of this study from 2130 students of population. sport orientation questionnaire (soq, gill et al., 1988, α=0.87) and the athletic identity questionnaire (cieslak, 2004, α=0.82) were used. the s...

What factors determine whether mixed-race individuals claim a biracial identity or a monoracial identity? Two studies examine how two status-related factors—race and social class—influence identity choice. While a majority of mixed-race participants identified as biracial in both studies, those who were members of groups with higher status in American society were more likely than those who wer...

The present study investigates self-presentation in a nonymous setting and explores differences in self-presentation by distinct ethno-racial groups. Based on content analysis of 83 Facebook profiles of African Americans, Latino, Indian and Vietnamese ancestry students, supplemented by 63 in-person interviews, we found that ethno-racial identities are salient and highly elaborated. The intensiv...

Do minority employees join network groups due to social identity, dissatisfaction with conditions at work, or career costs and benefits? Results show that joining is driven by social identity as well as expected costs (backlash) and benefits (career enhancement) but not by dissatisfaction, making it unlikely that they will become oppositional. Participation is also driven by cost-benefit calcul...

It is increasingly recognized that graduates' achievements depend in important ways on their opportunities to develop an academic and a professional identity during their studies. Previous research has shown that students' socio-economic status (SES) and social capital prior to entering university affects their ability to obtain these identities in higher education. However, what is less well u...