The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally been understood in the initial online purchase context. This study extends this literature by exploring the role of ecommerce institutional mechanisms in the online repurchase context. In doing so, it responds to the emerging call for understanding the institutional context under which customer tr...

Based on TAM and TTF theory, we construct an adoption model to analyze factors that influence users adoption m-commerce. The theoretical model is tested by Smart-PLS 2.0 on a dataset of 236 samples. The empirical result indicates that perceived fit have positive effect on perceived usefulness and perceived security, perceived value was positively related to intention to adopt m-commerce; moreov...

Recent studies suggest that e-shopping appears to be well modeled by technology adoption models, particularly the Technology Acceptance Model (TAM). However, e-commerce is fast maturing, and many customers have moved beyond adoption and have become experienced. As e-commerce grows and consumers build experience, it is becoming imperative to develop a better understanding of the role of experien...

Purpose – The purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e-vendor in order to enhance subsequent purchase intentions. Design/methodology/approach – To investigate the impact of web communities on consumers’ initial trust beliefs (i.e. ability, benevolence and inte...

With the arrival of the mobile commerce era, mobile payments have become one of the critical drivers for mobile commerce success. However, the percentage of consumers who use mobile payments frequently is still low. This research views IT acceptance from the IT ecosystem perspective and adopt transfer of learning theories as the theoretical background to investigate how technology usage habits ...

Mobile live commerce is emerging as a new distribution channel connectivity and information sharing become easier due to the increase in use of SNS mobile phones. Nevertheless, there lack research this field, it meaningful look at how technology-based leads purchase intention terms value shopping perceived by consumers. This study aims (1) analyze characteristic factors commerce, which rapidly ...

Abstract The present study examined why live-stream commerce is superior to traditional e-commerce since its retail sales have been booming in China and the communication style with live broadcast technology entirely different. An integrated model was employed predict drivers or restraints of this new business substantiate existence a lacuna understanding individual situational influences. rese...

This paper analyses the role of website usability in a B2C electronic commerce environment. The authors identify dimensions of website usability that have been examined in the literature and integrate those usability dimensions within an electronic commerce acceptance model using an e-commerce simulation. Structural equation modelling was used to analyse the relationship between several website...

This research was designed to theoretically address and empirically examine research issues related to customer’s satisfaction with social commerce. To investigate these research issues, data were collected using a written survey as part of a free simulation experiment. In this experiment, 136 participants were asked to evaluate two social commerce websites using an instrument designed to measu...