The present study applied the theory of planned behavior (TPB) to examine consumers’ intention shop online during COVID-19 pandemic and its influence on purchasing behavior. fear shopping in a physical store due was added model’s key factors, which included attitudes towards e-shopping, subjective norms, perceived behavioral control. involved 406 participants aged over 18, who were all resident...

This paper describes a consumer behavior model for online shopping, especially online music services, because they are the most popular online shopping service in Japan. Based on Howard's consumer decision model, questionnaires about decision making for online music services were given to 282 students. The questionnaire results show that almost 90% of respondents have downloaded from online mus...

This study investigates how usage experience with various decision aids available in an online store contributes to purchase behavior evolution in a new Internet shopping environment. In the context of online grocery stores, we categorize four types of decision aids: those for 1) nutritional needs, 2) brand preference, 3) economic needs, and 4) personalized shopping lists, and construct a Nonho...