Dual distribution systems where firms simultaneously use vertical integration and market governance are widely used across diverse marketing contexts (e.g., restaurants, retailing, and industrial selling). A prominent example of dual distribution includes business format franchising, where firms, the franchisors, license operation of some of its units to franchisees while simultaneously owning ...

Business process management maturity model enables description of ''as-is'' enterprise’s state, from the perspective of process management maturity. In the hart of this model there are five factors or levers, critical for successful business process management implementation. These factors are: strategic alignment, process management, methods and technology, employees and business culture. Ment...

Franchising has evolved as one of the most prevalent business expansion strategies. Essentially, success this strategy depends on dynamic and collaborative relationship between contracting parties (Franchisor Franchisee). A franchising is unique more complicated than conventional relationships because it not only a contractual but also systematic engagement partnership. Hence, there imperative ...

Resumo: Este artigo teve como objetivo verificar elementos que configuram o potencial de franqueabilidade um negócio manifestam-se no caso três empreendimentos alimentícios do munício Campinas. O foi analisado a partir quatro fatores não puramente econômicos, Perfil Empreendedor, Gestão Conhecimento, Canais Marketing e Cadeia Suprimentos, definidos da revisão literatura realizada. Os dados fora...