Pecel lele Lomongan is a culinary MSME that uses banner ads in its promotional media. Advertising form of communication can include logo, image, or message. Its function to convey disseminate information about the offering product, idea, service. This study used qualitative methodology with Saussurean approach semiotic structure sign. The was conducted city Malang and focused on advertising wor...

This literature survey article discusses the impact of brand image and advertising on purchase intent decision making with aim generating research hypotheses about effects between variables that can be used in further research. The method writing this review is a library derived from online media such as Google Scholar, Mendeley, other media. results search are: 1) Brand influences intention. 2...

The proliferation of powerful mobile devices with built-in navigational capabilities and the adoption in most metropolitan areas of fast wireless communication protocols have recently created unprecedented opportunities for location-based advertising. In this work, we provide models and investigate the market for location-based sponsored search, where advertisers pay the search engine to be dis...

It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on who else is shown in the other sponsored positions. To capture such externality effects, we consider a model of keyword advertising where bidders participate in a Generalized Second Price (GSP) auction and users perform ...

The use of simple auction mechanisms like the GSP in online advertising can lead to significant loss of efficiency and revenue when advertisers have rich preferences—even simple forms of expressiveness like budget constraints can lead to suboptimal outcomes. While the optimal allocation of inventory can provide greater efficiency and revenue, natural formulations of the underlying optimization ...

Quality-of-experience (QoE) produces the blue print of human perception, feelings, needs and intentions, while Quality-of-Service (QoS) is a technology centric metric used to assess the performance of a multimedia services and/or network. .It is quite important for service/content providers to understand user/customer experience requirements in order to improve the service quality or the conten...

We introduce a bidding language for expressing negative value externalities in position auctions for online advertising. The unit-bidder constraints (UBC) language allows a bidder to condition a bid on its allocated slot and on the slots allocated to other bidders. We introduce a natural extension of the Generalized Second Price (GSP) auction, the expressive GSP (eGSP) auction, that induces tru...

In this study, a contract for vertical and horizontal coordination is developed in which transportation mode and carbon emissions tax play a key role in determining the values of the contract parameters. The contract is designed for simultaneous coordination of cooperative advertising and periodic review replenishment decisions of a supplier and two competitive retailers. To obtain the optimal ...

currently, cosmetic surgery is spread around the world. several factors are involved in this rapidly evolving field such as socio-economic development, changes in cultural norms, globalization and the effects of western culture, advertising, media, and mental disorders. nowadays the cosmetic surgery is becoming a profitable business, which deals exclusively with human appearance and less from t...