the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

Consumer-driven sharing and creation activities are valuable engagement as they help spread awareness interaction for brands on social media. Loyal fans of brand pages an important audience brand-related media engagement, more likely to recommend advocate brands. However, little is known about what motivates loyal engage in these activities. This study takes a novel approach by examining self-e...

Purpose The study of shame has a long tradition in intra- and inter-personal psychology. This paper aims to investigate whether consumers can experience brand after self-relevant consumption incidents. Specifically, this research proposes that follow complex shame-inducing process the aftermath unpleasant experiences involving their favorite brand. moderating role relational tie strength betwee...

People mostly engage in sports to participate tourism activities, and it is therefore worthy of deep consideration why people are so enthusiastic what their internal motivation is, especially the context normalization COVID-19 prevention. Consequently, this study aimed investigate relationship between self-expressiveness subjective well-being from perspective consumers participatory events. Met...

The study is aimed to test the structural relationship between brand personality dimensions, selfcongruity (i.e., actual and ideal self-congruity) revisit intention. Brand was conceptualised as a five-dimensional construct including sincerity, excitement, competence, sophistication, ruggedness. When Chinese outbound tourists perceived various traits of destination brand, it might influence thei...

We investigate expressiveness questions for time Petri nets (TPNs) and some their most usefull extensions. We first introduce generalised time Petri nets (GTPNs) as an abstract model that encompasses variants of TPNs such as self modifications and read, reset and inhibitor arcs. We give a syntactical translation from bounded GTPNs to timed automata (TA) that generates isomorphic transition syst...