Fascism is currently resurgent in national governments and enhanced popular acceptance of fascist ideas. But preconditions fascism may also lie ordinary language or speech. I draw from twentieth-century structuralism to support this claim. An account how modern institutions exercise control over entire populations by inciting individuals speak versions truth about themselves presiding authoriti...

Attentional State Theory and Rhetorical Structure Theory are two predominant theories of discourse parsing. Combining these two approaches, in this paper, we describe a novel approach for discourse parsing. The resulting discourse tree structure retains following properties: structure of purpose from Attentional State Theory and relations between sentences from Rhetorical Structure Theory. We d...

Short and glittering phrases of brand slogans aim to create a long-lasting memory related the brand. Because omnipresence such in advertising, they have substantial effects on customers. Aiming investigate rhetorical strategies politics slogans, this qualitative study has rhetorically analyzed all 28 commercial banks from Nepal, employing an interpretive method. It adopted theoretical framework...

This article explores an emerging strategy by sections of the British radical right towards LGBTQ+ (lesbian, gay, bisexual, transgender and queer) community, who claim are existentially threatened alleged violent homophobia Islam their ostensible betrayal ‘the left’. Consequently, parts present themselves as ‘true’ protectors individuals through what we term alter-progressivism. By analysing re...

The article is devoted to the features of speech influence in online advertising educational services. Educational a type aimed at promoting services, which aims form addressee’s belief need use services advertised institution. It argued that specificity pedagogical discourse determined by goal setting, importance offer recipient, characteristics object and difficulty carrying out manipulative ...

Media in general and news in particular constitute indispensable parts of modern life. TV news which contains visual elements in addition to the verbal aspects was used as the corpus of this study. In fact, this research culled out the ideologies of Iranian national television in presenting different issues. To be more precise, three internationally-significant pieces of news reports were chose...

Western notions of race have never been for us. Yet culture has historically functioned as an “insider” discourse, representing our ways living, knowing, and communing with one another. How, then, might Black folks remain mindful in treatments culture, ever cognizant how we wield these constructs to collective global advantage? In this essay, I reflect on three Africana historical figures engag...

Ekphrasis, a stylistic figure characteristic of epic poetry, has also found its application in Roman historiography. Namely, the historian Tacitus and his work Annals are known for highly stylised poetic language. Tacitus' language – color poeticus, is full rhetorical figures with which this portrays events from past. The author's narrative visual images faithful descriptions people, events, ba...